The Mammoth Festival of Beers & Bluesapaloozatakes place amidst the stunning backdrop of the California Sierra Nevada mountains. The festival is renowned for its impressive lineup of blues artists, attracting both established legends and emerging talents. Alongside the music, attendees can enjoy a wide selection of craft beers from numerous breweries, creating a unique and enjoyable atmosphere.
The client wanted to raise the festival’s prestige through a striking poster design. Their initial concept included a nighttime scene of the concert in the trees and a VW bus. Through our conversations, I identified an opportunity to address another key concern: the visibility of the festival's microbrewery vendors, who sometimes felt overlooked in the advertising. My creative solution incorporated adding a prominent beer pint glass, visually representing the quality and importance of the brewery scene
- If you have an illustration project that you would like to discuss with me, you can contact me (Bart Bemus) at bbemus@mac.com.
